Skip to main content

Exclusive: Theresa May to star in cough medicine ad to boost her public image

Prime Minister Theresa May is set to become the face of emerging cough medicine brand Sip 'n' Sniff in a mutually beneficial arrangement.

Mrs May was approached by the new medicine brand, who produce cough remedies in tablet, liquid and powder form, following her speech at the Conservative Conference, which was famously dogged by a persistent cough.

The PM was said to be rendered speechless on being approached by Sip 'n' Sniff but a spokesperson for Number 10 said the advert was an excellent opportunity to show Mrs May at her best.

Opinion polls directly after the conference speech showed a spike in all-time sympathy for the Prime Minister, due in most part to her hacking cough, a circumstance which her advisers are keen to repeat, with suggestions she should conduct all her public work with a cold-like ailment of some sorts.

A spokesperson for Sip 'n' Sniff said they were delighted to be working with the most famous cough in Britain and hoped the advert would spark a continuing strong and stable relationship between the brand and the PM.

The ad will feature Mrs May at home in a pair of brown leather trousers and just a slick of ruby red nail polish on bare feet. The ad opens with a shot of her reclining slightly on the sofa, a Union Jack mug in one hand, and a roaring log fire in the background.

“Thanks Phil” she calls out in a husky voice in the direction of the kitchen – cheekily leading the viewer to puzzle over whether it is Chancellor Philip Hammond skulking back there or if husband Phil has whipped her up a Sip 'n' Sniff drink before taking out the bins.

The camera zooms in to Mrs May's face. She raises her mug into shot and gives a toothy grin before declaring in a voice now clear as a bell, “Deal”. The advert ends.

And Mrs May will certainly need the boost, and a few Sip 'n' Sniff remedies to hand this week, if German press reports are to be believed.

According to the friend of a friend of a boyfriend's mother's, long distance long-haired lover, Mrs May's dinner with top EU bods last week was not quite the amicable, sedate affair our own British press would have us believe.

Leaks to German news organ Frankfurter Allgemeine Zeitung (FAZ for short) have revealed Mrs May actually 'begged for help' during the dinner in Brussels last week. Mrs May was reported to be 'tormented' during the meal. Other leaked adjectives include 'anxious', 'despondent and discouraged'.

Mrs May's frazzled demeanour is meant to go some way towards explaining why EU leaders seemed to hold out an olive branch of an arrangement following the dinner. A joint statement was issued saying Brexit talks would now be accelerated, potentially, maybe - with EU leaders going on later in the week to say they would begin planning for future trade talks just as soon as Mrs May put her divorce spondoolies on the table.

I'm not sure grovelling on one's knees at Juncker's feet is quite the image one wishes to have of the leader of one's country though Mrs May.

Meanwhile the PM appears to be in increasing hot water over Universal Credits – the new benefits system which has been slated for leaving claimants waiting for their first payment for at least six weeks.

Mrs May is said to be facing a 'climbdown' on the issue – which is rather generous as it suggests she was ever on top of it – and reduce the waiting period to a month.

According to Parliament sources, the Prime Minister had to be reminded that allowing Universal Credit recipients to face rent arrears, food banks and possibly homelessness as they waited for much-needed cash was not showing support for working families – a pledge she had made during her election campaign. Best put the kettle on again Phil.


Popular posts from this blog

A Bake Off style icon and a feline emblem of women's emancipation

The world of British politics has been dominated by the wave of sexual allegations pouring out of Westminster this week. So much so, there has been hardly any talk of Brexit. Perhaps we have left. Has anyone noticed a lack of hummus on the shelves of Tesco? But I, rather unfeelingly, digress.
MPs across all political parties have received accusations of a sexual nature against them, ranging from inappropriate comments and misplaced hands to sexual assault and rape. Prime Minister Theresa May has pledged to unite with all other party leaders next week to discuss what must be done to clamp down on this behaviour and deal with the current allegations appropriately.
Of course there have been numerous critics - those who believe we are in some way being unfair to male MPs by bringing these sexual transgressions to the fore. That a man will never be able to chat a woman up in a bar again if we persist in allowing yet another male-dominated area of society to be exposed as misogynistic and …

Older women are missing the point when they say millennials need to 'toughen up' in the face of sexual abuse

It takes a certain type of woman to come out during what can only be seen as a revolutionary time for women's rights and complain. But that is exactly what a number of older, prominent female figures have done since the sex scandal broke at Westminster and it leaves me puzzling, in the most colloquial of terms, 'whose side are they actually on'?
The pervasive idea amongst the women I refer to is that what is going on in the House of Commons as we speak is nothing but a moral panic led by the millennials. They claim that it all comes down to the younger women, who make up much of the MP's staff, not being tough enough to fend off the comments and misplaced hands of their bosses.
They further claim this is some kind of 'millennial revenge' by younger women who carry around with them a sense of disgust towards anyone over 40. Furthermore, they say, women of their generation had a far more robust attitude to men behaving badly, compared to the 'fragile' …

MP's vote on Brexit is a 'con', Johnson's apology a sop, but Theresa May's condemnation of Russia was a triumph

It has been called a 'staggering climbdown' by some but the truth of the matter is, the Government's 11th hour decision to allow Parliament a vote on the Brexit deal is just another example of Tory trickery.
David Davis, the Brexit Secretary, announced yesterday (Monday) that the final Brexit Withdrawal Bill would be presented to the House of Commons as an Act of Parliament which could be voted on in good time before we leave the European Union.
This was initially seen as a major victory on the part of Labour MPs and Tory rebels who have been calling for several months for Parliament to have their say on the Brexit deal. Davis had previously said there would not be an opportunity for MPs to vote as they anticipated work on the deal would be going on until the last minute before exiting.
But alas the devil is always in the detail and it quickly emerged that whilst MPs will be able to vote on the deal, they will not be able to have any say in the case of a no deal Brexit – …