Prime Minister Theresa May is set to become the face of emerging cough medicine brand Sip 'n' Sniff in a mutually beneficial arrangement.
Mrs May was approached by the new medicine brand, who produce cough remedies in tablet, liquid and powder form, following her speech at the Conservative Conference, which was famously dogged by a persistent cough.
The PM was said to be rendered speechless on being approached by Sip 'n' Sniff but a spokesperson for Number 10 said the advert was an excellent opportunity to show Mrs May at her best.
Opinion polls directly after the conference speech showed a spike in all-time sympathy for the Prime Minister, due in most part to her hacking cough, a circumstance which her advisers are keen to repeat, with suggestions she should conduct all her public work with a cold-like ailment of some sorts.
A spokesperson for Sip 'n' Sniff said they were delighted to be working with the most famous cough in Britain and hoped the advert would spark a continuing strong and stable relationship between the brand and the PM.
The ad will feature Mrs May at home in a pair of brown leather trousers and just a slick of ruby red nail polish on bare feet. The ad opens with a shot of her reclining slightly on the sofa, a Union Jack mug in one hand, and a roaring log fire in the background.
“Thanks Phil” she calls out in a husky voice in the direction of the kitchen – cheekily leading the viewer to puzzle over whether it is Chancellor Philip Hammond skulking back there or if husband Phil has whipped her up a Sip 'n' Sniff drink before taking out the bins.
The camera zooms in to Mrs May's face. She raises her mug into shot and gives a toothy grin before declaring in a voice now clear as a bell, “Deal”. The advert ends.
And Mrs May will certainly need the boost, and a few Sip 'n' Sniff remedies to hand this week, if German press reports are to be believed.
According to the friend of a friend of a boyfriend's mother's, long distance long-haired lover, Mrs May's dinner with top EU bods last week was not quite the amicable, sedate affair our own British press would have us believe.
Leaks to German news organ Frankfurter Allgemeine Zeitung (FAZ for short) have revealed Mrs May actually 'begged for help' during the dinner in Brussels last week. Mrs May was reported to be 'tormented' during the meal. Other leaked adjectives include 'anxious', 'despondent and discouraged'.
Mrs May's frazzled demeanour is meant to go some way towards explaining why EU leaders seemed to hold out an olive branch of an arrangement following the dinner. A joint statement was issued saying Brexit talks would now be accelerated, potentially, maybe - with EU leaders going on later in the week to say they would begin planning for future trade talks just as soon as Mrs May put her divorce spondoolies on the table.
I'm not sure grovelling on one's knees at Juncker's feet is quite the image one wishes to have of the leader of one's country though Mrs May.
Meanwhile the PM appears to be in increasing hot water over Universal Credits – the new benefits system which has been slated for leaving claimants waiting for their first payment for at least six weeks.
Mrs May is said to be facing a 'climbdown' on the issue – which is rather generous as it suggests she was ever on top of it – and reduce the waiting period to a month.
According to Parliament sources, the Prime Minister had to be reminded that allowing Universal Credit recipients to face rent arrears, food banks and possibly homelessness as they waited for much-needed cash was not showing support for working families – a pledge she had made during her election campaign. Best put the kettle on again Phil.